“I did everything I was told, and I still can’t get hired.”
You need a practical job-search plan, not another generic webinar. A clear story, a real network, and an interview rhythm that finally works.
At Trybe, we show up for the founders, the builders, the visionaries, the mavericks, and the relentless.
At Trybe, we show up for you.
Founders and talent, in one community.
Two sides of the same mission.
Founders who are scaling. Talent who are rising.
Talent CareerGrowth Problems
“I did everything I was told, and I still can’t get hired.”
You need a practical job-search plan, not another generic webinar. A clear story, a real network, and an interview rhythm that finally works.
“I was laid off, and my confidence has fallen apart.”
We help you rebuild your narrative, identify realistic roles, and create momentum before the gap becomes your identity.
“My job is draining me, but I don’t know how to leave safely.”
We build the plan. Protect your energy, document your wins, and make your next move deliberately, not desperately.
“I’m doing leadership-level work without the title, pay, or influence.”
We help you turn good work into visible leadership. Stronger communication, stakeholder trust, and a real promotion case.
Founder BusinessGrowth Problems
“I have an idea, but I don’t know what to build first.”
We help you choose a narrow problem, test it fast, and find your first customers.
“We have customers, but I can’t explain why they choose us.”
We make your value proposition repeatable, so everything you say about your business finally lines up.
“The founder is still the whole sales department.”
We build the demand engine, clearer offers, and follow-up discipline so growth doesn’t depend on you personally carrying every conversation.
“We’re busy, but we don’t know which growth move matters next.”
We give you a 90-day focus, a few measurable bets, and permission to stop doing low-value work.
“We want to use AI, but we’re not sure where it actually creates value.”
We identify which workflow should get faster, more consistent, or more scalable, and what should stay human.
“We want to get to the next revenue stage, but the business is not built to carry it yet.”
We help you build the operating foundation alongside demand, so growth doesn’t break what you’ve already built.
Why one community
Most places keep them apart.
Founders in one community. Talent in another.
We think that’s backwards.
A company is one tribe.
Founders and talent build it side by side.
So they should meet side by side too.
The job market is brutal right now.
More talented people are becoming founders every day.
Put them next to founders solving real problems, and they get inspired to build.
Put founders next to talented people, and they find their next great hire.
One community. Both sides. One tribe.
Nobody else is doing this. That’s the difference.
Where high-performing talent finds mentors, warm intros, and a community that moves them forward.
Enter the Community
The 1-to-10-million operating system for mission-driven founders ready to scale.
See If You Qualify
The hero's journey of remarkable leaders, and the lessons they learned along the way.
Be a Podcast Guest
Reach an engaged community of founders and high performers. Back the mission.
Become a SponsorThe Vision
The leaders of these modern tribes are founders and business owners. The members are the people who work in these spaces, connected by a shared purpose and mission to make a positive impact.
The word “Trybe” (pronounced as tribe /triːb/) has a powerful message hidden inside it:
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“Try & be”
- Try & be a kind leader.
- Try & be a good human being.
- Try & be a better version of yourself.
We are creating an ecosystem that connects high performers with each other. It doesn't matter if you are talent or a founder. We can all be in one community and grow together.
We are all human beings first. That's the baseline. Before strategies get developed, before problems get solved, we consider the impact of how our words and actions affect everyone.
Everybody is responsible for supporting each other in the process of going through things together. We embody creativity and innovation when we trust each other to collaborate passionately.
We produce resources that educate and empower leaders to take actions with long-term, tangible impact. The quality of our work is determined by how simple it is to implement those strategies.
Who coaches and mentors his team members to unlock high performance.
Former Chair of the Board of Directors of the Canadian Marketing Association
“Sheldon is the perfect example of a modern marketer. He's an extraordinary storyteller, he's got great business sense, he's a solid leader and is fantastic from the technology perspective.”
Built by entrepreneurs & operators who have been there & done that
Two sides of the same mission,
finally in the same place.
Trybe is led by Sheldon Rodrigues, Chief Brand and Growth Leader at the CMA. The playbook inside the community is the one he ran in the field.
$38.8M
Series A $13.8M + Series B $25M, plus a $1.2M seed round.
368%
$3.2M → $15M ARR as founding marketing lead.
8 → 75
400% headcount growth, brand and culture built alongside it.
$1.25M
From RBC and Google, to build a national youth brand and a free masterclass platform.
Tell us where you are going. We will show you the path that gets you there.