For Mission-Driven Founders and Ambitious Talent

Building the future
can be
a lonely business.

At Trybe, we show up for the founders, the builders, the visionaries, the mavericks, and the relentless.
At Trybe, we show up for you.

Founders and talent, in one community.

Two sides of the same mission.
Founders who are scaling. Talent who are rising.

Who Trybe is for

Talent CareerGrowth Problems

Man with tattooed arms in a navy t-shirt, recent graduate

“I did everything I was told, and I still can’t get hired.”

You need a practical job-search plan, not another generic webinar. A clear story, a real network, and an interview rhythm that finally works.

Black man in a casual button-up, recently laid off

“I was laid off, and my confidence has fallen apart.”

We help you rebuild your narrative, identify realistic roles, and create momentum before the gap becomes your identity.

White woman in a smart casual blouse, burnt out by a toxic workplace

“My job is draining me, but I don’t know how to leave safely.”

We build the plan. Protect your energy, document your wins, and make your next move deliberately, not desperately.

Black woman in a dark blazer, seeking promotion

“I’m doing leadership-level work without the title, pay, or influence.”

We help you turn good work into visible leadership. Stronger communication, stakeholder trust, and a real promotion case.

Founder BusinessGrowth Problems

White woman with tattoos in a knit sweater, early-stage founder

“I have an idea, but I don’t know what to build first.”

We help you choose a narrow problem, test it fast, and find your first customers.

East Asian man in a casual button-up, founder with early revenue

“We have customers, but I can’t explain why they choose us.”

We make your value proposition repeatable, so everything you say about your business finally lines up.

Black woman in a casual blazer, leading founder-led sales

“The founder is still the whole sales department.”

We build the demand engine, clearer offers, and follow-up discipline so growth doesn’t depend on you personally carrying every conversation.

White man in a beanie with tattoos, overwhelmed and unfocused founder

“We’re busy, but we don’t know which growth move matters next.”

We give you a 90-day focus, a few measurable bets, and permission to stop doing low-value work.

South Asian man with glasses, AI-curious founder

“We want to use AI, but we’re not sure where it actually creates value.”

We identify which workflow should get faster, more consistent, or more scalable, and what should stay human.

Latina woman in a sage green blouse, founder scaling to the next stage

“We want to get to the next revenue stage, but the business is not built to carry it yet.”

We help you build the operating foundation alongside demand, so growth doesn’t break what you’ve already built.

Recent graduate looking for work Founder finding his positioning Talent rebuilding after a layoff Founder converting early customers Talent leaving a draining role Talent stepping into leadership Early-stage founder Founder finding his story Founder with early revenue Founder leading sales AI-curious founder Founder finding focus Talent exploring AI Founder scaling to the next stage Founder building something that matters

Why one community

Why founders and talent,
in one community?

Most places keep them apart.
Founders in one community. Talent in another.

We think that’s backwards.

A company is one tribe.
Founders and talent build it side by side.
So they should meet side by side too.

The job market is brutal right now.
More talented people are becoming founders every day.
Put them next to founders solving real problems, and they get inspired to build.
Put founders next to talented people, and they find their next great hire.

One community. Both sides. One tribe.
Nobody else is doing this. That’s the difference.

The ecosystem

Four ways into the Trybe.

A mentor talking a younger professional through a plan on a laptop, in a brick loft with tall windows

Mentorship Community

Where high-performing talent finds mentors, warm intros, and a community that moves them forward.

Enter the Community
A founding team building a growth system together around a work table

Brand & Growth Accelerator

The 1-to-10-million operating system for mission-driven founders ready to scale.

See If You Qualify
Trybe Courageous Conversations Podcast. Uncovering the hero’s journey of incredible leaders, mentors and experts

The Podcast

The hero's journey of remarkable leaders, and the lessons they learned along the way.

Be a Podcast Guest
An evening networking event of founders and high performers in a warm loft

Sponsorship

Reach an engaged community of founders and high performers. Back the mission.

Become a Sponsor
Vision and Values

Workplaces are the new tribes.
Where visionary leaders and top talent unite.

The Vision

I envision a world where leaders transform workplaces into thriving communities.

The leaders of these modern tribes are founders and business owners. The members are the people who work in these spaces, connected by a shared purpose and mission to make a positive impact.

The word “Trybe” (pronounced as tribe /triːb/) has a powerful message hidden inside it:

“Try & be”

  • Try & be a kind leader.
  • Try & be a good human being.
  • Try & be a better version of yourself.

We are creating an ecosystem that connects high performers with each other. It doesn't matter if you are talent or a founder. We can all be in one community and grow together.

100 books on company culture and leadership
Our values

How we lead.

A warm one-on-one conversation, seeing the person first

See The Person First

We are all human beings first. That's the baseline. Before strategies get developed, before problems get solved, we consider the impact of how our words and actions affect everyone.

A coaching circle supporting one person through the rumble

Support The Rumble

Everybody is responsible for supporting each other in the process of going through things together. We embody creativity and innovation when we trust each other to collaborate passionately.

A team turning ideas into an actionable plan on a sticky-note wall

Make It Actionable

We produce resources that educate and empower leaders to take actions with long-term, tangible impact. The quality of our work is determined by how simple it is to implement those strategies.

Endorsements

Testimonials about Sheldon as a leader.

Who coaches and mentors his team members to unlock high performance.

Steve Mast

Steve Mast

Former Chair of the Board of Directors of the Canadian Marketing Association

“Sheldon is the perfect example of a modern marketer. He's an extraordinary storyteller, he's got great business sense, he's a solid leader and is fantastic from the technology perspective.”

Ally's Testimonial

Nina's Testimonial

Caroline's Testimonial

Fran's Testimonial

A wall of LinkedIn recommendations for Sheldon Rodrigues from colleagues and leaders he has worked with

Read all 20+ recommendations on LinkedIn

My impact

Featured in Strategy Magazine, TechCrunch and Business Insider.

Featured on TechCrunch: the $13.8M Series A funding round
Growing high-performance teams
Featured in Business Insider: the $25M Series B funding round
A team grown to 75 people during hyper-growth
Featured in Strategy Magazine with CMA NXT and RBC
The CMA Chartered Marketer Program

Built by entrepreneurs & operators who have been there & done that

368% Hyper Growth Rate
40M+ Funding Raised
400% Talent Marketing Growth Rate
8 to 75 Recruitment Sprint in 2.5 Years
100M+ Funding, ARR & Lifetime Value
150x Average Deal Growth Velocity
Founders and talent working through a plan together in a sunlit brick loft

Two sides of the same mission,
finally in the same place.

Built by an operator

Not theory. A track record.

Trybe is led by Sheldon Rodrigues, Chief Brand and Growth Leader at the CMA. The playbook inside the community is the one he ran in the field.

$38.8M
raised (Series A $13.8M + Series B $25M)
368%
revenue growth ($3.2M → $15M ARR)
8 → 75
the team he scaled
The numbers

Results that compound.

$38.8M

raised in 2.5 years

Series A $13.8M + Series B $25M, plus a $1.2M seed round.

368%

revenue growth

$3.2M → $15M ARR as founding marketing lead.

8 → 75

team growth

400% headcount growth, brand and culture built alongside it.

$1.25M

raised for CMA NXT

From RBC and Google, to build a national youth brand and a free masterclass platform.

Your next step starts here.

Tell us where you are going. We will show you the path that gets you there.