These multi-billion-dollar brands trust us.
Four ways into the Trybe.
Mentorship Community
Where high-performing talent finds mentors, warm intros, and a community that moves them forward.
Enter the Community
Brand & Growth Accelerator
The 1-to-10-million operating system for mission-driven founders ready to scale.
See If You Qualify
The Podcast
The hero's journey of remarkable leaders, and the lessons they learned along the way.
Be a Podcast Guest
Sponsorship
Reach an engaged community of founders and high performers. Back the mission.
Become a Sponsor
Transforming workplaces into
thriving communities.
Workplaces are the new tribes.
Where visionary leaders and top talent unite.
The Vision
I envision a world where leaders transform workplaces into thriving communities.
The leaders of these modern tribes are founders and business owners. The members are the people who work in these spaces, connected by a shared purpose and mission to make a positive impact.
The word “Trybe” (pronounced as tribe /triːb/) has a powerful message hidden inside it:
“Try & be”
- Try & be a kind leader.
- Try & be a good human being.
- Try & be a better version of yourself.
We are creating an ecosystem that connects high performers with each other. It doesn't matter if you are talent or a founder. We can all be in one community and grow together.
How we lead.
See The Person First
We are all human beings first. That's the baseline. Before strategies get developed, before problems get solved, we consider the impact of how our words and actions affect everyone.
Support The Rumble
Everybody is responsible for supporting each other in the process of going through things together. We embody creativity and innovation when we trust each other to collaborate passionately.
Make It Actionable
We produce resources that educate and empower leaders to take actions with long-term, tangible impact. The quality of our work is determined by how simple it is to implement those strategies.
Hi, I am Sheldon
WHY Global C-Suite Leaders Pick Me
The CMOs of RBC, Google, CIBC, Loblaw, and Starbucks looked at every marketer in Canada and chose one person to lead their Canadian Marketing Association. That person was me. But what sets me apart is not just the approval of a prestigious board of directors. It is my leadership philosophy:
1. See the person first, 2. Support them in the rumble & 3. Let's make things actionable together.
HOW I Exponentially Scale Revenue
I architect integrated strategies that have generated over $100M in funding raised, ARR and LTV. I've helped scale AI SaaS startups by driving a 368% ARR growth rate from $3.2M to $15M, and secured $38.8 million in Series A and Series B funding rounds during a 2022 & 2023 down market.
WHAT High-Performance Team Culture Does For Your ROI
Today a trusting culture is the ultimate competitive advantage. I build and lead high performance teams with a culture rooted in trust and psychological safety. I've scaled teams by 400% from 15 to 75 during hyper-growth phases.
WHEN Does Humanized Brand & Agentic AI Work
People do not buy 'WHAT' you build. They buy 'WHY' you build it. I create a narrative about our 'WHY' to bridge the gap between a trusted human brand and product led marketing. I architect Agentic AI ecosystems, to liberate teams from grunt work and empower them to focus on high-level strategy, innovation and creative storytelling.
Built by entrepreneurs & operators who have been there & done that
Scale your team, scale your business.
Talent strategies for mission-driven founders building high-performance teams.
Workplaces are
the new tribes.
Chosen by the CMOs of the best global brands.
One board. One choice.
The CMOs of RBC, Google, Starbucks, Loblaws, CIBC, Bell, and Canada Post sat on one board. From every marketer in Canada, they chose one person to lead their national body.
That person is Sheldon Rodrigues, Chief Brand and Growth Leader at the Canadian Marketing Association.
A brand from a blank page.
He launched CMA NXT from nothing and raised $1.25M from RBC and Google: a national youth brand, and free masterclasses from the best in the industry for the next generation of talent.
As founding marketing lead at a Series B AI company, he then built a second brand from scratch: PR, talent marketing, content, digital, and investor relations.
Numbers that compound.
Two and a half years later: $38.8M raised (Series A $13.8M + Series B $25M), 368% revenue growth, and a team that grew 8 → 75. Raised in a 2022 and 2023 down market, when capital was hardest to win.
He has lived the climb founders and talent are on, from both sides.
Testimonials about Sheldon as a leader.
Who coaches and mentors his team members to unlock high performance.
Steve Mast
Former Chair of the Board of Directors of the Canadian Marketing Association
“Sheldon is the perfect example of a modern marketer. He's an extraordinary storyteller, he's got great business sense, he's a solid leader and is fantastic from the technology perspective.”
Ally's Testimonial
Nina's Testimonial
Caroline's Testimonial
Fran's Testimonial
Work should build people, not burn them.
Most workplaces take more than they give. We are building the opposite: an ecosystem where founders and talent grow at the same time, and nobody has to climb alone.
Nobody is left behind.
We are in this together.
Come build with us.
Whether you are scaling a company or rising in your career, there is a place here for you.