Architecting exponential growth.
Real outcomes, built with the world's most trusted brands and the founders scaling the next ones.
These multi-billion-dollar brands trust us.
Chosen by the CMOs of the best global brands.
One board. One choice.
The CMOs of RBC, Google, Starbucks, Loblaws, CIBC, Bell, and Canada Post sat on one board. From every marketer in Canada, they chose one person to lead their national body.
That person is Sheldon Rodrigues, Chief Brand and Growth Leader at the Canadian Marketing Association.
A brand from a blank page.
He launched CMA NXT from nothing and raised $1.25M from RBC and Google: a national youth brand, and free masterclasses from the best in the industry for the next generation of talent.
As founding marketing lead at a Series B AI company, he then built a second brand from scratch: PR, talent marketing, content, digital, and investor relations.
Numbers that compound.
Two and a half years later: $38.8M raised (Series A $13.8M + Series B $25M), 368% revenue growth, and a team that grew 8 → 75. Raised in a 2022 and 2023 down market, when capital was hardest to win.
He has lived the climb founders and talent are on, from both sides.
Every number here
was built, not bought.
Results that compound.
$38.8M
raised in 2.5 years
Series A $13.8M + Series B $25M, plus a $1.2M seed round.
368%
revenue growth
$3.2M → $15M ARR as founding marketing lead.
8 → 75
team growth
400% headcount growth, brand and culture built alongside it.
$1.25M
raised for CMA NXT
From RBC and Google, to build a national youth brand and a free masterclass platform.
Built by entrepreneurs & operators who have been there & done that
Featured in Strategy Magazine, TechCrunch and Business Insider.
What we actually built.
Fundraising narrative
The story structure behind $38.8M raised across Series A and Series B. Investor-aligned messaging, a complete asset suite, and a scaling roadmap.
Brand from scratch
Founding brand, PR, content, digital, and talent marketing for a Series B AI company, from 15 people and $800K in seed to 75 people.
National youth brand
CMA NXT, launched from a blank page with RBC and Google, giving talent and founders free access to the collective wisdom of the best in the industry.
Testimonials about Sheldon as a leader.
Who coaches and mentors his team members to unlock high performance.
Steve Mast
Former Chair of the Board of Directors of the Canadian Marketing Association
“Sheldon is the perfect example of a modern marketer. He's an extraordinary storyteller, he's got great business sense, he's a solid leader and is fantastic from the technology perspective.”
Ally's Testimonial
Nina's Testimonial
Caroline's Testimonial
Fran's Testimonial
Growth is a story
with receipts.
Every number here was built, not bought.
Brand from a blank page. A narrative investors said yes to. A team that grew from eight to seventy-five. The work behind the figures is the part we can repeat for you.
Your growth story is next.
Book a call and we will show you exactly how we would build it.
